When it comes to human nature I think this Planters peanut ad says it all.
Richard Poe, Wave 3 The New Era in Network Marketing: “In recent years, corporate sales staff have come to behave more like scientist. Salespeople today study more Freud than do psychotherapists…. In the Wave-Three organization, a networker’s aura of personal influence will radiate through downlines and customer networks like conductable energy. Customers will adhere to your network as much because of who you are as what you are selling.”