Archive for the ‘MLM Startup’ Category

Blog Effectiveness

Blogs are a great way to explore (experiment) with the Internet Environment.
As of this time this particular blog has 80,014 hits (that’s small) but I don’t mention or advertise the blog because it’s my journal and only indirectly will it spill over into our business with totally new people.  I have not designed this blog [...]

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MLM Company Bonus

Creative Bonuses for MLM Start-up companies.
I am sure there are many creative compensation plans in Network Marketing (MLM) companies that I am not familiar with but there is one bonus I’m surprised not to see paid in most plans.  Of course, that’s a company incentive bonus that all Distributors would earn if the company is [...]

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Great Corporate Events

How to do a great Corporate event is important with an MLM Startup.
I just got back from a great one with the “quality” company my wife and I joined over (10) years ago and was thinking about what made it such a great event (the energy was in the room).
When a Network Marketer says:  “The [...]

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Can’t Make It in Network Marketing?

Network Marketing is a “people business” and is great experience for those desiring to start their own company.
Network Marketing is a great business experience even though you won’t gain the experience of managing employees, inventories, and meeting payroll deadlines.  You will learn something far more valuable! Why?  Because there is nothing more important than learning [...]

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The Network Effect

Don’t lose sight of “The Network Effect” when building your MLM business.
While quality products are extremely important don’t confuse products and “The Network Effect” of building a new MLM Business. The Business opportunity should “strongly tie” people to the success of your company by making them successful.

Pat Dorsey wrote about “The Network Effect” in [...]

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Geographical Momentum

The great thing about Network Marketing is “No Geographical Territory.”
Many new people will quickly find people in other parts of the country just because that’s how it works: “Word-of-Mouth.”
I’ve often been asked:  “What happened to a particular state or city?  They use to be such a strong power in the company.”  The answer is [...]

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Zero Sum People

Are you a zero sum person?
If so, you will never be a long-term player in Network Marketing (at least not with the same company). Let’s consider this zero sum mentality (you 7; them -7 = 0).
Many of us grow up in very competitive environments and in sports there has to be winners and losers.  [...]

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Snake Oil Salesman

So you’ve decided to become a “Snake Oil Salesperson?” According to many friends and family members you’ve taken a professional step down in life because you have decided your products work and people need to buy them from “You.”
I am sure you don’t feel this to be a good description of selling quality nutritional products [...]

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Start-up Income Statement Projections

You are a Champion!
Assume a Pro Forma Income Statement to project income and breakeven sales for the first year in the business and the following ratios for each $100 (average sales mix) Net Sales:

Pro Forma Income Statement
Dollars
%

Sales:

Gross Sales (Suggested Retail)
$166.67
166.7

Wholesale Discounts (40% Retail)
66.67
66.7

Net Sales (60% Retail)
$100.00
100.0

Variable Cost:

Product Costs (12% Retail)
$20.00
20.0

Distributor Commissions and Royalties:

Override Royalties (10.5% [...]

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Pricing

You are a Champion!
Pricing is not a one man show and should have input from accountants, engineers, economists, statisticians, and marketers. Also, pricing requires significant judgment and is not just a computation as any small business person or entrepreneur would know.
Many small companies approach pricing from a cost accounting point of view where product [...]

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