Don’t make promises you can’t or won’t keep.
All the time we hear people in sales make promises that sound good but aren’t true. And so, they end up discredited. I won’t leave you…. I’ll always be there…. I’m there for you….
The final conclusion: That person is full of BS and you can’t count on what they say.
Sometimes it is better to under sell on promises and leave your customer pleasantly surprised when they get more than they expected from you. People are often more interested in your promises than nice apologetic gifts. I’m not there for you but I’m thinking of you.
Underselling is good when you can’t keep up with your business because you don’t have the ability to keep up. You may have good intentions but that won’t cut it with someone you’ve promised something.
