Using the “OO Buckshot” approach in Network Marketing?
A common sales approach is to find a 12 gauge (large shotgun) with OO Buckshot and point it in a general direction–kind of like email SPAM, MASS Advertising, etc.
Unfortunately, Network Marketing is about building relationships and word-of-mouth. You may be the greatest Network Marketer on earth but they don’t know you. In other words, you are meaningless to them. Do you like marketing SPAM in your inbox? Isn’t it just a little bit impersonal? Even if you have opted into a news letter at some point you get tired of seeing it in your inbox everyday.
You may look at a picture of a successful Network Marketer and see a superstar while others just see a kook.
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