Do you know where the P&G brand the Max Factor came from?
Max Factor & Company founded during 1909 by Maximilian Faktorowicz (1877–August 30, 1938). “Among his most notable clients were Ben Turpin, Gloria Swanson, Mary Pickford, Pola Negri, Jean Harlow, Claudette Colbert, Bette Davis, Norma Shearer, Joan Crawford and Judy Garland. As a result virtually all of the major movie actresses were regular customers of the Max Factor beauty salon, located near Hollywood Boulevard.” Wikipedia And so, what did Max invent for the general population?
Make Up!
Who doesn’t want to look better than they really are off the big screen? Max took a very limited clientele and products and created a major industry.
A lot of people became wealthy, and women looked better, because of what Max created. In fact, it would be a hard choice for many women if the choice was between food and make up. Something that “on the surface” doesn’t make a lot of sense.
“A mediocre idea that generates enthusiasm will go further than a great idea that inspires no one.” – Mary Kay Ash
