Many look at controversy as entertainment, promotion, and a bigger paycheck.
You may look at Bill O’Reilly’s blowup on the View with Whoopi Goldberg and Joy Behar as a shouting match over a big controversy (the mosque near Ground Zero).
What you witnessed is “the art of promotion.”
The so-called controversy has promoted two shows by bringing an audience to a dog and cat fight. It makes me think of the fight promotion skills of Muhammad Ali before a fight.
The objective was to draw a bigger paycheck for shows, books, etc. Did you really expect Bill to show up on the View without some kind of controversy? He’s an entertainer and if he wasn’t drawing a crowd he wouldn’t be on the air.
People love controversy and it is big business!
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