Greatness is one thing and the Art of Promotion is another. This guy is not a “loser” and neither are you. You just haven’t found the right spot in the world and you’re around the wrong people.
One of the best examples of Target Marketing and the Art of Promotion (how products or people are promoted) is an article written in the Washington Post called Pearls Before Breakfast. World renown violinist Josh Bell performs on his $3.5 million dollar Stradivarius in L’ENFANT PLAZA STATION in Washington–not in an elegant concert hall in front of the “correct target audience.” One can just imagine all of the reasons he got the following response:
“…On that Friday in January, those private questions would be answered in an unusually public way. No one knew it, but the fiddler standing against a bare wall outside the Metro in an indoor arcade at the top of the escalators was one of the finest classical musicians in the world, playing some of the most elegant music ever written on one of the most valuable violins ever made. His performance was arranged by The Washington Post as an experiment in context, perception and priorities — as well as an unblinking assessment of public taste: In a banal setting at an inconvenient time, would beauty transcend?”
Only (7) people stopped what they were doing to stand and listen. (27) People gave some money in the bucket he had provided for donations and he received $32 dollars. 1,070 people hurried by one of the finest classical musicians in the world, playing some of the most elegant music ever written, on one of the most valuable violins ever made.
Why are the “best in the world” correctly promoted?
“The important things in our lives are inconvenient.”
