You don’t need it!
You may not have a budget but you do have a “cause.”
While mass media can still work just realize much of the media is in disarray because they’ve lost the trust of the people. In other words, they lie and people know it. In that regard, mass media is a negative because everyone knows they are in the pockets of big Corporations. For example, when they talk about health it has a very pharmaceutical bent instead of a “natural” bent. When they talk about food quality they talk about control by the government (FDA, etc.). Indirectly, that means the control of big corporations.
You can have a cause and “natural” is just one of those causes. Have a strong theme you believe in for your products and people will catch your fever.
Build the trust that mass media has lost!
