You are a Champion!
Isn’t it amazing that people barricade themselves in an office and dream up stuff that’s not customer driven and won’t stick in the marketplace?
The Duct Tape Brand wasn’t left at the prom (they were stuck at the prom) and built a WEB site and promotion around making prom dresses and [...]
Archive for August, 2007
29 Aug
Marketing That Sticks
28 Aug
It’s Not Your Mission Statement
You are a Champion!
Andy Sernovitz, Word of Mouth Marketing:
“A word of mouth topic is not your official marketing message or your formal brand statement. It’s a simple message that sparks interest and conversation.
Great word of mouth topics are often hard for traditional marketers to see. They violate the rules of marketing. They [...]
27 Aug
Business Driver No. 1
You are a Champion!
Let’s skip the great products and great customer service, for a moment, and talk about what drives your business:
Talkers Drive Your Business.
Do you give people reasons to talk about your business?
Talkers are people who share you with their friends because they are enthusiastic about you, the company, and the products. Talkers [...]
22 Aug
Market Connection
You are a champion!
You won’t try to market or sell something if you don’t have a market “connection.” There is good word-of-mouth and bad word-of-mouth.
What do I mean by market connection? Well, let’s give a personal example about being involved in a market that has great word-of-mouth marketing that I couldn’t personally be [...]
20 Aug
Business Stereotypes
You are a Champion!
More Magazine is a magazine right on target and can provide a lot of information for the “right age” group of women. The September cover is Jodie Foster at age 44 and she looks great.
Read the article on 5 Myths About Women entrepreneurs (here are a few paragraphs):
“Jill Blashack Strahan, [...]
17 Aug
Women Spenders
You are a Champion!
Networking Skills – Why the world’s big spenders are now women.
Please note, these comments are from a renowned scholar and not a Network Marketer (like me) with an agenda. After all, I’m a man (part of the 7% purchasing decision makers).
Professor Richard Scase is the author of the highly influential [...]
15 Aug
Balancing Act
You are a Champion!
It’s interesting how people think when it comes to success. Some people will tell you that you can only major in one thing in order to be successful. I haven’t found that to be true at all. Of course, it depends upon “your definition” of success. If [...]
15 Aug
What Needs Fixing?
You are a Champion!
Author Marshall Goldsmith, What Got You Here Won’t Get You There, says:
“Let’s say you come to me for coaching. We go through your menu of five documented areas for improvement: 10 percent of your coworkers say you don’t listen; 10 percent say you don’t share information; 20 percent say you’re [...]
14 Aug
Want to go to Wally World?
You are a Champion!
Want to go to Wally World?
Some people have goals that are about as delusional as the screenplay, written by John Hughes, about his own family’s ill-fated trip to the fictional Walley World (Disney Land) when he was a boy, written in short-story form for National Lampoon magazine.
I once had a young Secretary [...]
14 Aug
How can I do Better?
You are a Champion!
Some people just have great skills when it comes to dealing with people. My wife was telling me about a recent event dealing with an employee of a particular company (some people are never wrong and they wonder what’s happening to their market and their friends). The customer service person [...]
