No one wants to be a bore so how do we avoid becoming one?
First and foremost–don’t lecture or talk down to people. In Direct Sales we need to quickly learn how to “Edify” or build someone up (not tear them down). Note: the person we are building up is not us–it’s [...]
Archive for February, 2007
27 Feb
How Boring are You?
19 Feb
Storytelling
In the marketing book Grapevine, by Dave Balter & John Butman, we read that marketing is storytelling. “Word-of-mouth is storytelling, too, but it has the credibility of a real opinion based on real perceptions and experiences. Consumers are listening very carefully to the marketing story and retell it as they please. [...]
10 Feb
What is Your Big Dream?
Since the beginning of his company I have been following the progress of Eclipse Aviation and the founder Vern Raburn. I have great admiration for what he has accomplished in his revolutionary development (founding father) of the Very Light Jet (VLJ). Raburn is from Tulsa, OK (like me) and has always loved [...]
9 Feb
Leadership Vacuum
In MLM (Network Marketing) Leadership is paramount in obtaining Business Momentum, and it takes a leader to get things started.
Coaches like to compare momentum to starting a football game and “before the ball is snapped neither side has momentum and both teams start at zero.” Unfortunately, this analogy is not always the case because [...]
9 Feb
Customer Satisfaction
The late Peter Drucker (father of the science of management) talks about customer satisfaction in his book Managing For Results. Drucker makes two observations we need to consider about our customers (the customer is the business):
“What the people in the business think they know about customer and market is more likely to be wrong than [...]
1 Feb
TALKING TO PEOPLE
To be really good at Network Marketing we have to learn how to talk to people.
Larry King is considered a master at talking to people and has written a good book called How to Talk to Anyone, Anytime, Anywhere.
People study various subjects and even become highly educated in some disciplines. However, we need [...]
