25 Jan
Steal These Ideas! is a book by Steve Cone that says this in the first chapter:
“A successful marketing campaign must have three essential ingredients:
excitement
news
a compelling call to action
If pressed to pick my all-time favorite ad, it would be one placed by Sir Ernest Shackleton, the famous early-twentieth century polar explorer. In 1913, Shackleton placed [...]
10 Jan
Before talking about Brands we ask this question–what is a building? We can learn a lot from just looking at buildings. What is the function of a building? If you look at all the buildings in New York City–why are they still there?
The answer may surprise you but the answer is this: [...]
9 Jan
There is a great “Life” lesson to be learned from Boise State if you are from Oklahoma (like me) or if you are from any great football state. As Oklahoman’s know, Boise State defeated the Sooners, 43-42 (in overtime) in the Tostitos Fiesta Bowl January 1st in Glendale. If you missed that game [...]
5 Jan
Mark Hughes in his book, BUZZMARKETING, talks about how companies treat their employees. How companies treat people is a very important part of picking the right company because it has a lot to do with your success as a Distributor.
“Today, competitive advantage is often defined by your employees, their innovations, and their ability [...]
3 Jan
Mark Hughes has written an interesting book called BUZZMARKETING that talks about the buttons you push to get buzz and even free media coverage. Of course, word-of-mouth marketing is the most powerful form of marketing (the reason for Network Marketing as a viable business model). Mark Hughes was a major player in the development [...]
