Archive for December, 2006

Dream in Living Color

Some people have the ability to give hope by painting a picture and motivating others into action. It’s not easy to paint a picture in vivid color.
Often, people who have the ability to paint a picture for us use words that their audience can see, hear, smell, taste, and touch. They can [...]

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Narcissistic Communication

What’s the number one deadly sin in communication: “Making the communication about ME instead of putting the focus on YOU.”
We’ve all witnessed individuals who feel they must get up in front of an audience and make it all about themselves. No matter how qualified that person may be to talk on a [...]

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Building Business Relationships

If we buy a product we exchange money or value for a product that benefits us or fulfills a need that we have so we will continue buying the product. Sometimes we may buy the product initially based upon an emotional appeal. However, we will not continue buying the product unless we perceive [...]

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Truck Driving Brand

Alex Wipperfurth has written an interesting book, Brand Hijack, that considers the culture of a brand and how to create a cult following.
One case study in his book is about Red Bull (the energy drink which developed it’s market without mass marketing efforts). Without going into the study, one of his comments: “It [...]

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You’re Fired

Have you been fired yet? According to government statistics even those with a Bachelor’s degree and higher will hold an average of 10.7 jobs from age 18 to age 40. Don’t get too comfortable on your JOB!
According to John Maxwell in his book, The 21 Irrefutable Laws of Leadership, in order to change [...]

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Business Plan

When my wife and I began (eight years ago) with our current MLM endeavor we started with the same start-up kit that everyone else started with. I am still amazed when people who decided to try MLM so quickly become disillusioned and decide that somehow it doesn’t work. What doesn’t work is them. [...]

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Facing Fear and Failure

Barry J. Farber, in his book Superstar Sales Secrets, talks about facing fear and failure. “Some of life’s greatest lessons are taught through hardships, failure, fear and mistakes. The most successful people learn to overcome obstacles, confront fear and turn it into a motivating force, and take action in the face of adversity. [...]

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